Cases Media & PR
Case: Reishonger
Category: Media & PR, Destination Marketing
Period: Spring & Summer 2017
Account: Texas Tourism
Dutch travel blog Reishonger.nl joined a press trip to Texas in March 2017 and discovered a few of the state’s highlights in a week time. Amongst which the cities of Auston, Houston and San Antonio. Attending a basketball game and visiting the Houston Rodeo were also part of the trip. Blogger Jos Ensing wrote several blogs about his trip to Texas that show a unique side of the state.
Case: ACSI Freelife Magazine
Category: Media & PR, Destination Marketing
Period: Spring 2017
Account: Rocky Mountain International & WorldWide Campers
Target Travel Marketing organized an RV roadtrip for ACSI FreeLife Magazine through the Real America states, in cooperation with WorldWide Campers. This campertrip through Western America took place in the spring of 2017. This resulted in a 14-page feature cover story.
Case: RTL4 TV Program “Nooit meer naar huis”
Category: Media & PR, Destination Marketing
Period: Fall 2016
Account: Rocky Mountain International
In the RTL4 TV program Nooit Meer Naar Huis (Never Going Home) Gordon, a Dutch celebrity and TV host, takes people on a journey they will never forget. Each week Gordon surprises a couple, whom really deserve a break, to a dream location for a dream holiday. The candidates always have a special, often tragic story, that needs to be told. Gordon is Hollands biggest tv-personality but also a singer, author and radio dj. RTL4 is a major commercial television station in the Netherlands. It is the most-watched commercial station in the country, popular especially with those aged between 20 and 49. One full episode was shot in South Dakota, resulting in a half hour long promo for the beauty and authenticity of this state. The episode attracted 1.1 million viewers, including reruns and resulted in 1.6 million Euro ad value.
Case: Press Trip Texas Tourism
Category: Media & PR
Period: may 2013
Account: Texas Tourism
TTM took care of the organization of this group press fam to Dallas and Big Bend National Park in Texas. From creating and sending out invitations, coordinating the itinerary, selecting Dutch and Belgian journalists, arranging international and domestic flights and escorting the press fam up to the follow up with the client and the participants afterwards. The press fam resulted in many publications in Dutch and Belgian newspapers and magazines.
Case: Press Trip National Geographic Traveler
Category: Media & PR
Period: June 2013
Account: Rocky Mountain International
A tailor made press fam to Idaho, Wyoming and Montana was organized for managing editor Paul Römer and National Geographic photographer Susan Seubert. The trip resulted in a beautiful 12-page cover story in the summer issue of National Geographic Traveler Magazine and accompanied by a successful Facebook campaign.
Case: TV-program BNN 3opReis
Category: Media
Period: summer 2013
Accounts: Rocky Mountain International, Alamo.nl, WorldWide Campers en Meet Minneapolis.
Floortje Dessing, presenter of Dutch TV travel show 3opReis made a road trip through America in 2013. For the stops in Minneapolis and Rocky Mountain International, itineraries were compiled in consultation with the editors of the show and our clients. Transportation during (part of) the trip was sponsored by WorldWide Campers and Alamo.nl. The result was broadcasted in January & February 2014 during four twenty-minute episodes. Reruns with highlights of the USA road trip were shown in August 2014.