Case: Brand USA Paviljoens
Period: Yearly in January & February
Account: Brand USA
For over 10 years Target Travel Marketing organizes the America Pavilions at the most important consumer fairs in the Benelux, such as Vakantiebeurs in Utrecht and Salon des Vacances in Brussels. In close cooperation with Brand USA TTM presents the possibilities for traveling to and in the USA. Tour operators, airlines, car- and camper rental companies and destinations are well presented and show themselves in an American atmosphere. There is also entertainment, a real American cafe is added to the pavilion. TTM organizes the total project, from finding potential participants, stand building, promotion and all logistics.