Successful editions 2014/2017
In previous years, when Target Travel Marketing was also responsible for the logistics and planning of the Brand USA Pavilion, the Holiday Fair appeared to be very successful. In 2016 121.593 people visited the Holiday Fair, which was again an increase in comparison to the year before. In 2017 108.779 people entered the event. The decrease in the amount was a result of the bad winter weather and the Fair closing one-hour earlier than the year before.
Together with GoAmerika/GoMotorbiking, Target Travel Marketing was also responsible for the entertainment during the Holiday Fair. We created the GoAmerika/GoMotorbiking café, which was the energetic center of the Brand USA Pavilion. Many people, including our colleagues in the travel business, enjoyed the traditional American delicacies, live music, cheerful ambiance and real Harley’s.