Since 2001, Target Travel Marketing represents The Great American West in the Benelux. The Great American West is responsible for the international promotion of the American states of Idaho, Montana, North Dakota, South Dakota and Wyoming. In addition to daily contacts with the press and trade, Target Travel Marketing also distributes brochures to consumers. Over the years many press trips have been arranged to The Great American West and a large number of tour operators have been able to get acquainted with the states during the annual International Roundup (IRU) and various fams. In addition, participation in fairs, workshops and agent days in the Benelux are provided. The website and Facebook page are actively maintained.