After consultation with the board of the Canada Marketing Committee (CMC), we are happy to announce that Target Travel Marketing will be the organizer of the Canada Pavilion at the Vakantiebeurs 2024 and beyond.

Target Travel Marketing (TTM) has been organizing the USA Pavilion with great pleasure since 2004. Together with the CMC, TTM sees this collaboration as a fantastic opportunity to further strengthen the North America bond and to bundle powers. TTM’s responsibilities will include the recruitment of participants, contact with Jaarbeurs and the stand builder, sponsor acquisition, Trade Day reception, catering, and being the point of contact for all participants before, during and after the fair.

With a strong focus on ‘joining forces’, the Trade Day receptions will be merged as one ‘Canada/USA Reception’.

Also safeguarding Canada’s own unique identity will be one of TTM’s focus points. For this reason, the design and setup of the well-known tree of the Canada Pavilion will be the same in 2024. Also the costs of participation will remain the same for Vakantiebeurs 2024.

Are you offering Canada product and are you interested in participating? Please send us and e-mail at Deadline for registration is October 6, 2023.